IBM and the U.S. Open teamed up together for last year’s summer tournament to bring an interesting twist to what is often thought of as an older sport. IBM’s data team partnered with James Murphy of LCD Soundsystem fame to translate the raw data that IBM collects during matches into listenable music. The raw data that is collected passes through an algorithm that James and his collaborators created that eventually spits out something that is pleasing to the ear. Some tweaks are then made by James and tracks are created.
Why It’s Hot:
We often hear the buzzword of Big Data being thrown around constantly but have many different ways of interpreting its definition. Some may say it’s for optimizing experiences, uncovering insights, or seeing patterns that we normally would not have been able to uncover. In this case, the data is actually used as a medium to create art with. There are tons of ways to think about and use data, this just happens to be one of the more creative and sonically appealing.