Making Ketchup Classy

Leading up to Valentine’s Day, Heinz is attempting to recreate the joys of ketchup and give it a social equity boost with its Ketchup Caviar.

The extremely limited batch of Heinz Ketchup Caviar will be available for Valentine’s. If you want to get your hands on one of the 150 jars available you’ll have to enter the brand’s sweepstakes (see link above).

But what is Ketchup Caviar? First off, it’s not literal caviar. No fish roe were harmed in the making of this sweepstakes. Instead, Heinz Ketchup Caviar is a molecular gastronomic spin on the classic condiment that attempts to recreate the joys of ketchup in pearl form.

Sweepstake winners will be contacted to receive their 1.8 oz jar hopefully before Valentine’s.

Why it’s hot: It’s a fun way for Heinz to celebrate their 150 years in business, it could also be a way to test new delivery methods for their products, molecular gastronomy is cool.