Why Its Hot:
In the age of digital with everything calling for interactive this and interactive that, we seldom come across actual digital campaigns that are in fact interactive. The majority of online advertising is just short films or extended commercials. They lack any role for the user, just for a viewer. As an industry I think we’ve reached a point that we can all agree that interactive advertising isn’t easy. The barriers are high to get people 1) interested 2) excited to spend time with your communication or “thing.” Honda has done a great job of overcoming these barriers with this fine piece if interactive work.The key to success is to make things that are interesting to people, but also provide an easy way to interact.