Clear, the company that lets people skip the TSA pre-check lines at airports, has announced it is teaming up with Major League Baseball and Tickets.com to introduce biometric ticketing at participating ballparks in 2019. A pilot program will arrive at select venues later this season.
The partnership will make use of the API of MLB’s ticketing technology company, Tickets.com. Clear members can link their profiles with their MLB.com accounts, entering Comerica Park or Yankee Stadium or AT&T Park with just the tap of a finger. There is also potential for more advanced tech like facial recognition. Lines would certainly move faster if all you had to do was walk right in!
The company is also planning to pilot biometric concessions in the state of Washington, meaning instead of getting carded for beer, fans can simply show a finger to prove their age. Clear is already at 13 stadiums across the nation, and while it charges air passengers to make use of the service, it will be free for sports fans.
Why Its Hot
Anything that makes lines move faster is ok by me! Right now, tickets on your phone is about as advanced as it gets, so it will be interesting to see how quickly new forms of tech can catch on.