BBDO Berlin got a bunch of little kids to swear for a Smart Car commercial. The basic message of the clip is that people who drive normal cars tend run into many stressful driving situations that cause them to swear in front of their child passengers. Smart Cars are small, easy to maneuver, and convenient to park, making driving less stressful. This lack of stress causes the driver to say less swear words, which then causes kids to hear less swear words.
Why it’s Hot:
I just thought it was very clever and risky of Smart. Many people may love this ad and appreciate Smart’s humorous tactics, while others may be offended and dislike what the brand has done.