LinkedIn acquires Refresh.io

LinkedIn has announced its acquisition of Refresh, a startup that provides insights on people in your network. Refresh lets you “log in using Facebook or LinkedIn, and then provided you with relevant pieces of information about a contact such as your most recent interactions, recent and relevant news mentions and so on so that you could develop a more updated profile of someone you may not regularly follow all that closely.”

Why It’s Hot: It seems while Refresh’s integration to LinkedIn will help the latter become more of a competitor to sales-team-oriented platforms like Salesforce, there are potential greater usages to what TechCrunch calls “anticipatory computing.” It strengthens the networking channel overall by lending more specific insights into consumer behavior that can help to create a more robust advertising platform like that of Facebook.

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