Despite Children’s Hospital renowned success, they still struggle to bring in donations year after year. So this year, they turned to creative partner SmithGifford to help solve this problem of donor fatigue.
The solution? Light-up bears (the unofficial mascot of Children’s National) are placed strategically around the city where by a simple text donation, anyone can donate $10. The delight is that your texted donation lights up both the bear in front of you and a bear in the room of a child staying at Children’s, completing that necessary feedback element of knowing the impact of a donation.
Why It’s Hot
Rather than tugging at the heart strings (solely) the way many giving campaigns do, this one gives both the donor and patients feedback as the donations are happening. Plus, wouldn’t you pay a small price to see the Dr. Bear light up and know you gave to a worthy cause?