We’ll Wendy’s held their National Roast Day on Twitter yesterday and it was magic. They are a brand that knows their audience and they got a lot of people involved as well as some verified friends. The engagements they hot on each post to just random people is insane, some north of 30k likes.
— Wendy's (@Wendys) January 4, 2018
Why its hot?
- Wendy’s hasn’t messed up even though they’re trying to hit below the belt with their fans
- Their posts are calculated, they know the risk but it seems like they do a good job getting rid of the tweets that are a little too risky
- They’re getting other Verified accounts involved and it makes me wonder, are they reaching out to brand spreading the word? Or is it voluntary…
And if you’re wondering, no, i did not ask to be roasted but its something I’ll regret until next year.