The ads from M&C Saatchi in Stockholm run on Norwegian Air’s Wi-Fi. When users tap in, they see the following ads from LG, promoting the brand’s G3 model:
The ads, which employ device recognition that’s built into the Norwegian Air ad platform, continue a campaign LG started in October that mocks owners of rival phones for their slow processor speeds and hard-to-read screens. The banners run before consumers activate their devices
PC Magazine reported that the G3’s battery ran 20 hours in tests and still had more than four hours left, making it the “best in the business.” Apple claims the batter on its iPhone 5S lasts about 10 hours. Samsung’s Galaxy S5 lasts between six and eight hours, according to BGR.
Why It’s Hot
The competitive nature of mobile carriers and devices is cut throat- every angle that can give one company an advantage over another is utilized. By clever media planning, the LG team is able to create an ad that will (hopefully) stick in peoples’ heads, maybe even enough to make owners think twice about the phone to get when they upgrade.