ESPN reported that on Wednesday, the U.S. Patent and Trademark Office denied Lebron James’s application to trademark the phrase “Taco Tuesday,” explaining that it is “a commonplace term.” According to James’s spokesman, the denial was the desired result of the filing. The reason? “To ensure LeBron cannot be sued for any use of ‘Taco Tuesday.'”
During the NBA off-season, James began promoting Taco Tuesdays. In a video from his Instagram feed, he shows genuine enthusiasm for the event while he and his family wear Lebron-branded Taco Tuesday shirts, which can be purchased for upwards of $20 online.
The result of the U.S. Patent office’s denial is that anyone can profit from the phrase ‘Taco Tuesday’ without fear of copyright infringement.
Why it’s hot:
1. MRM now has legal cover to shamelessly capitalize on “Taco Tuesdays”. Cigna Taco Tuesdays. USPS Taco Tuesdays. Honeywell Taco Tuesdays.
2. We live in an age where celebrity sway is so powerful that their passion alone can revitalize dead marketing tropes. Cardi B loves free stuff? Bring on Cardi B BOGO Day.