Much like we look for labels to help guide our food choices, we will now be able to know how much data your connected device is sharing. How are you supposed to know which smart lightbulb you can trust?
Enter the Trustable Technology Mark. It’s like being certified organic, but for the Internet of Things. Supported by the Mozilla Foundation, NYU Law, the University of Dundee, and other institutions, the trustmark–a phrase for a logo that signifies a certification of some kind–aims to recognize companies building connected devices that have stellar data and privacy practices, are transparent and secure, and have some guarantee of longevity.
In a world awash with sketchy technology that doesn’t communicate how personal data is being used, the Trustable Tech Mark is a way to give kudos to companies that are actually operating responsibly. Right now, there’s no way for consumers to know which products won’t put their data at risk–nor for companies to prove that they’re trustworthy.
Why Its Hot: Visibility into tech could perhaps hasten adoption amongst the last tech holdouts.