Kit Kat Launches Massaging Billboards

According to an article in Adweek, Kit Kat launches a new type of out of home ad in Colombia.

“… these were no ordinary out-of-home ads. According to JWT, tiny motors in the signs “activated a system that transferred pleasant vibrations to the lower and upper back of the user. All you had to do was lean against the billboard, and it would give you a quick and comforting massage.”

“The idea was to give stressed-out commuters “a break,” which, of course, ties in with KitKat’s familiar taglines, which include “Give me a break” and “Have a break, have a KitKat.” The billboards were geolocated on Google Maps, with Twitter and Facebook support, to drum up interest.”

Read more here.

Why It’s Hot

This is a new, interesting idea and a fun twist on a traditional out of home ad. We’re always keeping an eye out and brainstorming ways to take a digital experience into the real world.