kit kat gives delayed fliers a proverbial break…

In both a kind gesture and a great demonstration of its brand’s stated “purpose”, Kit Kat created a vending machine at Sao Paulo airport in Brazil that reads travelers’ boarding passes and dispenses them a Kit Kat if their flight is delayed.

Why It’s Hot:
It’s always great to see a brand use its marketing dollars toward something that isn’t completely and utterly self-serving. Instead of an ad, they made something that might truly do something for people, a true relationship builder. Plus, they did it to address a notoriously painful experience all of us have had.

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