There have long been rumors that Google plans to launch a separate music subscription service, and it looks like those plans have finally come together. Google is already running a Spotify-like music subscription service called “Google Play”, but there have been a number of reports that they plan to sell music subscriptions through YouTube as well.
Why it’s Hot
It could be a category changer.
The big questions are: 1) Who will win over the small percentage of US consumers that are willing to “pay” for their music? Pandora, Spotify, Soundcloud, Muve, iTunes, Vevo, Amazon, and/or Google? 2) What does this mean for advertisers? Only time will tell!