Is YouTube Music For Real?

There have long been rumors that Google plans to launch a separate music subscription service, and it looks like those plans have finally come together.  Google is already running a Spotify-like music subscription service called “Google Play”, but there have been a number of reports that they plan to sell music subscriptions through YouTube as well.


Why it’s Hot  

It could be a category changer.

The big questions are: 1) Who will win over the small percentage of US consumers that are willing to “pay” for their music?  Pandora, Spotify, Soundcloud, Muve, iTunes, Vevo, Amazon, and/or Google? 2) What does this mean for advertisers?  Only time will tell!

Sources. Read more here and here.  


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