Bon & Viv Spiked Seltzer launched a campaign to promote a taste test challenge of competitors’ beverages. The Anheuser-Busch brand asked consumers to take a polygraph about which hard seltzer they prefer, with the chance to win $1,000.
Fifty people aged 25-39 took the polygraph test, and 46 participants said they prefer Bon & Viv’s Classic beverage over rival White Claw Pure, or said they like White Claw better and failed the polygraph. Just four people that said they prefer White Claw Pure passed the polygraph.
Why It’s Hot
White Claw might be driving market sales, but Bon & Viv is taking them on in a playful way to get hard seltzer drinkers to reconsider.