Is Uber having an identity crisis?

Uber Wants to Sell You Train Tickets. And Be Your Bus Service, Too.
The ride-hailing company, craving growth, is looking to public transit for riders and revenue. Cities aren’t sure whether to welcome it.

The public transit ticket option in Uber’s app is denoted by a train icon. Riders in Denver can also use the app to obtain train and bus schedule information.

In an April NYTimes article, Uber wanted people to view its ride-sharing business as the foundation for a larger “platform” spanning multiple transportation industries.

And now, Uber is no longer just talking the talk. The company is partnering with municipalities around the world to tap its network of drivers to provide rides in areas that do not have reliable bus routes, provide access to mass transit tickets within the app and transport people with disabilities. Cities will often subsidize the rides so that passengers pay what amounts to a bus fare rather than a typical Uber fee.

Why it’s hot:
Uber has said it wants to be the Amazon of its vertical and that cars are to Uber as books were to the retail giant. With this new initiative, it continues its evolution from a ride platform to a partner for cities in dire need of ramping up their public transportation systems, while at the same time continuing its Amazonian goal that initially started with UberEats.

Source: New York Times