Instagram Announced Boomerang

Instagram announced another standalong app to use with its platform today called, Boomerang. While it’s not groundbreaking, it illustrates the next standalone app added to the mix from Instagram which currently includes Hyperlapse and Layout.

The timing of this release is interesting as well since Facebook recently announced 7-second looping profile pictures. Simple to use, the app can enhance your creativity on the platform. Although it’s so simple to use, it can easily be forgotten. It will be interesting to see how it grows over the next few months and how brands will embrace the app to mirror consumer trends and actions. boomerang

Read more about it here on TechCrunch.

Why It’s Hot

It’s important to keep a pulse on the latest apps in the marketplace especially when a behometh like Facebook/Instagram launches one.

According to TechCrunch, “Instagram seems to be having better luck with its standalone app strategy than its parent company.” Unlike Facebook, “Instagram instead treats standalone apps as external creative tools that feed content directly back into the main app.”