Top 5 social channels?
The newest addition to the growing list of features, the emoji slider.
““The emoji slider lets you ask more nuanced questions when you want to find out how your friends feel about something. By choosing an emoji for your question, you also add a layer of emotional context that helps those answering understand your tone and answer accordingly.”
Instagram is adding more tools to increase the usage of Instagram stories and steal share from Snapchat. At this point, it’s clear who is in the lead since IG has added several highly engaging features to the platform with more on the horizon.
How can brands use emoji sliders? To gain more information from their audience about their content and/or products services. This is 1:1 social listening on a grand scale with seamless and non-intrusive audience participation.
Why it’s hotter than a flame emoji:
This is a cool addition to the tool belt but it’s definitely not the last!
Instagram has also been testing in-app purchase features which would completely elevate the options available to marketers and users. IG is slowly making strides to be on par with WeChat, which has already infiltrated almost all aspects of a users life in the China market.