Instagram Adds New Features to Stories

Instagram Adds Polls in Stories, New Creative Tools | Social Media Today

Instagram has added three brand new additions to Stories that will make creating engaging content easier.

Polls
A new sticker options for Instagram Stories lets users add polls easily and see the results from their followers. The votes are not anonymous. Like stories, the pull and results will disappear after 24 hours.

Color Picker
Users can duplicate the tone of any color in an image and use it in text. Tap on the eyedropper and you’ll be able to select any part of the image to duplicate its tone.

Instagram Adds Polls in Stories, New Creative Tools | Social Media Today

Alignment guide
The new alignment guide helps users avoid placing content anywhere it might get covered up when someone watches a story. When you rotate text or a sticker, the new guides will help snap the sticker back to horizontal.

Instagram Adds Polls in Stories, New Creative Tools | Social Media Today

Why its hot

These new features make it easier to create more personalized, better composed stories in Instagram. The poll feature is especially interesting since Facebook, which owns Instagram, has pushed down the reach of “live” videos that use reactions in voting. These updates will be especially useful for brands creating stand-out content in Stories.