News broke this week of a vast college admissions cheating scheme in which wealthy parents paid hundreds of thousands to get their kids into elite universities by falsifying documents and test scores with the help and cooperation of coaches, and college and test administrators. Olivia Jade, daughter of actress Lori Loughlin (Full House), beauty and lifestyle influencer to 3 million followers across Instagram and YouTube was one of the beneficiaries, and now her Instagram account is under fire.
Why it’s hot: Reminds us that a potential brand crisis can come from the most unexpected places. Brands that have worked with Olivia Jade include Sephora, Amazon and Tres Semme, though it’s likely they’ll be blameless here. Sheds light on the tangled web of personal + private that comes with the mainstream macro influencer.