The New York Times reports that hotels are evolving past outdated ‘business centers’ and are moving to create more co-working spaces in the lobbies. Various hotel chains are revamping their lobbies and featuring free wi-fi and bathrooms in order to appeal to a more dynamic, digital clientele.
Hotels are starting to create lobbies and common spaces that are a designation for not only guests, but also locals. The hotel lobbies act as community gathering spaces with long tables, snacks and coffee from noon to 4am. Marriott has 80 locations in the works for its hotel brand created in 2013, Moxy, which features larger common spaces and “cozier” guest rooms. They don’t have a front desk, and require you to check in at the bar for your key & complimentary drink. Sheraton has also invested in overhauling 450 of its current lobbies to include “productivity tables,” equipped with outlets, USB ports, and drawers that users can rent and lock. They will also feature private phone booths and meeting rooms available for rent.
This trend is in part a response to the rise of co-working spaces like WeWork. WeWork is trying to catch up and capitalize on the trend with WeLive, a line of fully furnished short-term apartments in NYC and DC, available for short-term basis rentals.
One Amsterdam hotel founder calls the category a hybrid between a home and office with hotel services – almost like a mix between Airbnb and WeWork. The benefit for hotels is that the more locals they attract, the more genuine and authentic experiences will feel.
Why it’s hot: For freelancers and people working remote, this emerging hotel trend means there will be a larger, trendier selection of free co-working spaces available. For travelers, it means more options that working in a quiet hotel room or renting a cold conference room for collaborative work sessions. For hotels, it means more revenue as locals stream in for coffee or lunch. Win-win-win.