i’ll brt, thanks to easyJet…

Anyone who’s on Instagram has undoubtedly come across a photo and wondered – “where is that, and how do I get there”? Probably on a daily basis. Thanks to easyJet’s new app feature, now you can find out, and book a flight there in a couple of taps.

According to the company – “Simply take a screenshot of a European destination you like the look of and upload it to Look&Book in our app. We’ll then tell you where it is and which flights will get you there.” 

Why it’s hot:

While it’s a great example of turning a ubiquitous behavior into a simple utility, more importantly, it’s another signal that image recognition technology is about to become commonplace.