“I’ll Be” The Greatest Grand Slam of your Life – Denny’s

If you were wondering what Edwin McCain, the singer-songwriter behind the soaring 1998 hit “I’ll Be,” is up to these days, here’s your answer. He’s right here, on your electronic device, singing a gag music video about chain diner Denny’s online delivery service.

In the 3:30 video, the soft-rock crooner strums a guitar, emotes and rolls around on giant blowups of tweets from the restaurant’s fans begging it to bring its food to their doorsteps. All the while, cheeky subtitles make it extra clear that the service, launched last May, is only available in select areas—because, you know, the U.S. is kind of big.

Highlights include the moment where McCain sits on a set of stairs, with a giant framed photo of his younger self in the background. He’s still much the same guy, though, managing to sound simultaneously heartbroken and euphoric … just this time about the fact that you can have pancakes and nachos at your place.

Part of a broader campaign celebrating 800,000 orders on the app, the video comes with its own site, youinspired.us, that offers to reward the Twitter users quoted therein with a Denny’s gift card. Any new users who sign up for a delivery or takeout account at the website or in-app will also get a free dish—a promotion supported by a :15 TV spot from EP+Co as well.

The McCain video is not, though, the first Twitter-inspired fast-food ’90s schmaltz act revival parody. In 2014, Wendy’s tapped Boys II Men to make sonic love to its Pretzel Bun. Presumably, that was enough of a success that Denny’s though it a blueprint worth following. (Wendy’s, for its part, has graduated to Twitter rap battles with Wingstop. And in slightly less related news about musical next-acts and comestibles, there’s always that 2015 Biz Markie dittyabout marshmallows-only Lucky Charms.)

Find the full McCain lyrics for Denny’s below, for your amusement, or horror—and for posterity, so nobody can ever pretend this didn’t actually happen.

For ten years, you’ve been dreaming
Tweeting us and scheming
Facebook post your friends all laughed at you

You all said the same thing
United in desire
You’ve inspired us to make your dreams come true

Denny’s delivers, Denny’s delivers
Denny’s delivers to you
Shout out all to your friends
With your mouth all full of food
Denny’s delivers to you

So tweet your dreams don’t be surprised
When they become true
Denny’s knows there’s nothing more than
sharing 800 pancakes with you

When the sun begins to set
Don’t give into your sorrows
Call the friend that’s always open
and join this guy for nachos

Denny’s delivers, Denny’s delivers
Denny’s delivers to you
Shout out all to your friends
With your mouth all full of food
Denny’s delivers to you

We’re going to bring the feast to your place
You just have to tell us where
You’ve been asking for delivery since I had my long hair

The world is new everything’s changed
You can order with a touch
You tweeted it and we agreed
Delivery is so clutch

Denny’s delivers, Denny’s delivers
Denny’s delivers to you
Shout out all to your friends
With your mouth all full of food
Denny’s delivers to you

With posts from every place
Even got a message on MySpace
Denny’s delivers to you

Source: AdWeek

Why it’s hot:

  • In the social space, Denny’s has made a name for themselves by being the quirky or “out there” personality that goes where no other brand dares to go (except Moon Pie). By choosing to promote their delivery service through a one-hit-wonder of the 1990’s is something so far-fetched that it shows unique ways to reach social audiences and create buzz still exist.