In November 2017, IKEA created an innovative survey about co-living spaces. This study explores what the future of co-living will look like in 2030 when there are 1.2 billion more people on the planet with 70% living in urban areas with limited spaces and resources. IKEA’s future living research lab Space10 launched One Shared House 2030 developed by interaction designer Irene Pereya of Anton & Irene. This is an interactive take on customer research.
- It’s an experiment: there’s an intentional pioneering spirit in the survey
- Empathetic for its subjects: the research was inspired by a documentary Pereyra did about her own co-living experience from when she was a child; giving authenticity to the survey and creating a deep sense of empathy
- Beauty: the research is visually beautiful with bold geometric shapes and intense colors; it’s inviting and makes you want to participate
- Playful: the research is positioned as playful research that is designed more like an app vs. survey with music and pop-up windows
- Setting it in the future: the survey doesn’t act you to imagine the future – it sets the whole survey in the future; it tells you it’s 2030 and the world is more crowded – allowing people to get into the right mindset
Now, the results are in! More than 7,000 people from 147 countries answered the survey. People of all ages, and are in any life situation from all countries on average:
- Would prefer couples, single women and single men in their community
- Are happier with access to multiple homes they could easily move between
- Prefer members to share equal ownership of the house
- Only want the common areas to come furnished and furnish their own space themselves
- Want house members from different walks of life
- Think the two biggest pros of living with others is having more ways to socialize and splitting costs and getting more bang for your buck
- Most are interested in living in shared houses between 4 and 10 people
Why it’s hot?
The Survey: is engineered as a digital experience. Everything from the empathetic positioning to the sonic // visual design pulls you in. IKEA demonstrates that CX is something that should trickle across all aspects of your business – even market research.
The Results: show that no co-living company has really figured out the right balance between an economically feasible scale and a scale that favors human connections. It shows that there is still ripe opportunity to re-think the co-living space.
- https://www.fastcodesign.com/90161409/what-todays co-living-spaces-get-wrong