ICYMI: Facebook has a dating app now

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(Sex) Dating apps are a big business – take Tinder for example:
– 5.2 million average subscribers in the Q2 2019, 1.5 million more than last year.
– Revenue for the three months ended June 30 rose about 18% to $498 million, above expectations of $489 million.

So what does one need for a successful dating app?
A unique take on dating (JSwipe, Hinge, Happn, Feeld), decent user experience and above all – liquidity (like any social network).

Initial twitter reaction is roasting Facebook, but that’s typical.

Why it’s hot: 
Similar to AirBnB expanding into experiences (for example) – this feels like a great example of a company making really smart use of it’s existing infrastructure and making a really smart service expansion.