IBM Media Campaign – Creative Overview

An IBM cloud media campaign on MIT Technology Review caught my attention today. The compelling creative, eye-catching formats mixed with more subdued ones, common theme with intelligent looking faces and matching landing pages – all converged into a campaign that made me pay attention. Great execution, IBM!

Banner Executions. Each one leads to unique landing pages where benefits are explained. Look and feel is extended from banner to landing page. Example of one landing page is below the banners.

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Landing Page Example:
Landing Page

Why It’s Hot: memorable execution and exceptional follow-through with banner campaign.