A new browser extension called Asymmetrica has improved readability for by viewers by including more white space. It also tweaks the typography for text so it is easier to read. They do this through a process called chunking which organizes reading into a visual rhythm by organizing words as units of meaning. The visual cues of more white space will make chunking easier and improve reading comprehension for many users.
Why it’s hot: More of design trend. There is an importance of understanding how the small visual cues can make a dramatic impact on an user and how they process things. Implementing this extension can have a tremendous impact on a publisher’s engagement rates and click metrics.