How does Zoom make money?

Have you wondered what Zoom’s revenue model and pricing structure is like?

Infographic: Zoom's Revenue Skyrockets On Pandemic Boost | Statista

“As the chart shows, Zoom saw its revenue skyrocket in the past three months, accelerating an already impressive upward trend. In the quarter ended April 30, total revenue for the video conferencing company amounted to $328 million, up 169 percent from the same period of last year. For the ongoing quarter, Zoom expects another jump in revenue to $495 to $500 million as working from home will remain highly prevalent as long as the pandemic hasn’t run its course.”

 

The free version limits usage time to 40 minutes while limiting user count to 100 attendees. To lift these restrictions, customers will have to pay a monthly subscription fee.

Businesses or individuals have to pay $14.99 when billed monthly or $12.49/month for annual billing.

Zoom Rooms

Zoom Rooms are conference rooms systems that allow organizations to run video meetings. Customers can utilize their existing hardware providers such as Polycom and Cisco or purchase from Zoom-certified hardware providers.

The company’s Professional Services unit then ensures that the installation of conference rooms runs as smoothly as possible.

Customers are charged a monthly subscription fee, which comes in at $49 a month per installed conference room (or $41.58 per month when billed annually).

Furthermore, Zoom partners up with manufacturers like DTEN or Aver to provide their customers with the necessary hardware tools.

Zoom Video Webinars 

Zoom Video Webinars is a web conferencing service that allows users to broadcast a Zoom meeting to up to 10,000 view-only attendees. Webinars start at a capacity of 100 participants and scale up to 10,000 participants, depending on the license bought.

Webinar pricing starts at $14.99 per month and user (when billed monthly). On top of that, a webinar license must be purchased. The price depends on the number of attendees hosted. 

 

Why it’s hot: Certain companies and sectors have benefited from the Covid-19 pandemic and video communications technologies like Zoom have been one of the biggest beneficiaries.

Sources: One, Two