HEFTY’S HOLIDAY PARTY CUPS ARE DESIGNED TO KILL ANNOYING FAMILY CONVERSATIONS

There are a variety of strategies for avoiding uncomfortable family conversations during the holidays—silently nodding, changing the topic, chugging the champagne, heading to the loo or skipping dinners altogether. But now, Hefty has swooped in with a solution that requires you to do practically nothing at all.

The brand has created special “Party Cups” inscribed with messages designed to prevent those awkward discussions from happening at all.

Printed on the festive vessels are lines like “Don’t ask my who I’m voting for,” “Yes, I’m single and happy,” “Diet starts Monday,” “Ask about my furbaby” and “I’m funemployed.” So if Aunt Mary asks you about your love life or Uncle Joe irks you with a fake news headline, all you need to do is just take a sip of your drink.

The Hefty Holiday Party Cups are on sale for a limited time at $2.99 for 20 at HeftyPartyCupsSaveTheHolidays.com.

Source: Ad Age

Why It’s Hot

In a rather basic category with little differentiation (red solo cups are what brand? didn’t know…) this is a nice way to drive brand choice and a good example of people getting a kick out of product “personalization.”