There are a variety of strategies for avoiding uncomfortable family conversations during the holidays—silently nodding, changing the topic, chugging the champagne, heading to the loo or skipping dinners altogether. But now, Hefty has swooped in with a solution that requires you to do practically nothing at all.
The Hefty Holiday Party Cups are on sale for a limited time at $2.99 for 20 at HeftyPartyCupsSaveTheHolidays.com.
Source: Ad Age
Why It’s Hot
In a rather basic category with little differentiation (red solo cups are what brand? didn’t know…) this is a nice way to drive brand choice and a good example of people getting a kick out of product “personalization.”