Have your skin checked, period.

A non-profit called Melanoma Know More partnered with content platform Popsugar to bring awareness of skin cancer Melanoma and remind readers of cancer screening.

When a reader browses health and wellness content on the site and scrolls past a period at the end of a sentence, a pop-up window will come up with information on warning signs of melanoma, a type of skin cancer.

 

Why it’s hot: Many types of cancer, if detected early, are curable. By making this information part of a reader’s reading experience can help reduce the fear or stress associated with cancer and increase the chance of the reader’s cancer screening.

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