British sports drink brand Lucozade is moving away from plastic. Instead of distributing its Lucozade drinks and gels in plastic, the brand is trialling an edible packaging alternative to reduce waste.
At two upcoming sports events, the Richmond Marathon and West Sussex Tough Mudder, which Lucozade sponsors, participants will be given Lucozade Sport-filled Oohos. The Oohos are seaweed-based and have been developed by startup Skipping Rocks Lab.
Why its hot?
Oohos can be eaten or discarded like their plastic counterparts. Unlike plastic, however, these sachets are compostable and will take six weeks to decompose (plastic takes 700 years).
Video of biodegradable packaging created bySkipping Rocks Lab for other companies