After earning viral success for his music video a year ago, musician and filmmaker Ilya Naishuller has created a new film that takes POV filming techniques to a new level.
Dubbed “Hardcore,” the film is touted as the world’s first full-POV action movie, meaning as the viewer you are experiencing the cinematic world from a complete 1st-person perspective… as if you are inside the body of the hero. “Hardcore” was filmed entirely using GoPro cameras and features an international cast.
Watching the sneak-peek below (begins at the 4-minute mark), you find the experience like a “live” action video game.
Why It’s Hot
“Hardcore” may not be the best movie ever made, but that’s not why we’re talking about it. “Hardcore” shows that filmmakers, creatives and advertisers need to rethink how we tell brand stories and communicate product experiences. Technology has already created platforms that enable first-person experiences. Marketing needs to become more about experiencing the world around a product, not just a gimmicky way of seeing the product itself.