“According to a new report from the Wall Street Journal, Google is working on its answer to Snapchat. It’s called Stamp — a portmanteau of “stories” and “AMP,” the acronym for Accelerated Mobile Pages, Google’s quick-loading web articles…” according to an article in NYMag from early August.
The latest update, according to an article in Variety, is that Google has started paying publishers to create content for the platform and could be pushing content live as early as this month.
From what we know, Stamp is essentially a slideshow format, likely heavy on images and short videos, and similar to Snapchat Discover or Instagram Stories.
Stamp stories would appear within mobile search results, but could also get integrated directly into publisher websites. Apparently, Google has no plans to sell its own ads against this content at launch, but instead is letting publishers keep 100% of their ad revenue.