RIP Facebook Explore feed.
Facebook has decided to end a test of their controversial “Explore Feed,” which separated publisher content from page content. The alternative feed was tested only internationally, in Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala and Cambodia, as a response to user feedback saying they wanted to see more from friends and family.
But, unsurprisingly, users were less satisfied with the posts they were seeing in Explore and having two separate feeds made it harder for users to access important information. Publishers saw a decrease in traffic from Facebook during the test, and that decrease was especially large for smaller publications more reliant on Facebook for traffic.
Why Its Hot
For better or worse, people are turning to social media for their news, and anything that takes the news out is going to be a problem. Between live shows, news and information, buying and selling things, and soon job listings, Facebook is becoming less and less the site to go when you want to see pics of your friends.