Giving Musk a Run for His Money

Russia’s (in)famous Kalashnikov manufacturing company has revealed it’s first electric car. The prototype, shown for the first time at an event near Moscow is a throwback to a Soviet hatchback created in the 1970s. But it’s looks are the only thing retro about it. It’s makers have said it is a revolutionary cutting-edge “supercar” that can compete with the likes of Tesla.

There are still some kinks to iron out, but they’re hoping they’ll be able to offer would be able to travel 220 miles (350 km) on a single charge and with a higher top speed than other e-cars on the market.

“Kalashnikov has been looking to take its brand in different directions and recently launched a clothing line and a catalogue of personal items ranging from umbrellas to smartphone covers.”

Reactions to this latest venture have been mixed, from ridicule to praise of its cool look.

Why it’s hot:

  1. It’s a bold and interesting design choice and it will be interesting to see whether this sparks a trend in a greater variety of e-car designs.
  2. A good example of the growing trend of companies diversifying their brand offerings.

Source: https://themoscowtimes.com/news/kalashnikov-unveils-electric-car-seeking-to-dethrone-tesla-62644