Getting People Comfortable with Technology

In collaboration with Oxbotica, the city of London is testing a self-driving shuttle that will ferry +/-100 people along a short route in an effort to show average people they can safely ride and share a space with autonomous cars.

The model being tested is designed to provide safe transportation in and environment which presents multiple obstacles (pedestrians crossing paths). Their goal is to find out how passengers react to the experience of being transported by a computer-run system. They also hope to gain insights on interior design and functionality.

Why it’s hot: 

  1. Not everyone has access ($$) to technology, but as it becomes more ubiquitous, everyone needs to be familiarized/comfortable in order for the technology to be widely accepted and implemented.
  2. As advertisers/marketers, we often face the challenge of getting consumers to adopt new technologies and have to find ways to familiarize people with changing tech (ike the cardboard VR glasses).