get in the game digitally, by getting in the game physically…


Addidas just announced “GMR” – a digital insole that connects to FIFA Mobile. So, when people play football in real life, it scores them points in the game.

Why It’s Hot:

Clearly at least part of the appeal of games like FIFA is to feel like you’re truly making moves and scoring. What’s even better is to be able to be the one making those moves and scoring, but getting digital points for it. It’s an interesting example of the digital transformation of physical things around us, especially with all the talk about e-Sports being a big part of sporting future.

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