Amazon is rolling out StyleSnap, its AI-enabled shopping feature that helps you shop from a photograph or snapshot. Consumers upload images to the Amazon app and it considers factors like brand, price and reviews to recommend similar items.
Amazon has been able to leverage data from brands sold on its site to develop products that are good enough or close enough to the originals, usually at lower price points, and thereby gain an edge, but its still only a destination for basics like T-shirts and socks. With StyleSnap, Amazon is hoping to further crack the online retailing sector with this new offering.
Why It’s Hot
Snapping and sharing is already part of retail culture, and now Amazon is creating a simple and seamless way of adding the shop and purchase to this ubiquitous habit. The combination of AI and user reviews in its algorithm could change the way we shop when recommendations aren’t only based on the look of an item, but also on how customers experience it.
Other sources: https://www.cnet.com/news/amazon-stylesnap-uses-ai-to-help-you-shop-for-clothes/