Facebook might have finally recognized that letting foreign countries advertise during important political moments is a bad idea.
Facebook announced Tuesday that it would not be accepting ads related to the upcoming Irish referendum on abortion laws from sources outside Ireland. The country is set to vote on May 25 on whether to ease abortion restrictions, currently considered some of the strictest in the world.
“Today, as part of our efforts to help protect the integrity of elections and referendums from undue influence, we will begin rejecting ads related to the referendum if they are being run by advertisers based outside of Ireland,” Facebook’s Dublin office wrote in a blog post.
Facebook’s move to block outside advertisers comes as the platform continues to implement new rules about political advertising. The company has been criticized for allowing foreign entities to buy ads targeting voters in other countries without disclosing the source of those ads.
In the U.S., Facebook is launching a “view ads” tool, which lets users see all the ads a particular source is running, as well as a verification process to make sure advertisers are from the country where an election is taking place.
Why its hot
This is the first time Facebook is proactively taking steps to block foreign advertisers from trying to influence and election. I think this is a good step for Facebook to take in order to try and preserve some sense of safety around their platform.