Brands are stepping up their marketing efforts and turning advertisements into experiences.
At Comic-Con in San Diego, the Blade Runner 2049 Experience presented by Johnnie Walker had fans chasing VR replicants.
55,000 people livestreamed the Dodge Demon’s fiery debut at the New York Auto Show
Salesforce built a tech village for its Dreamforce 2016 mega-event in San Francisco
Why its hot?
- This is like UX on steroids .. i think.
- How will this change a creatives role in an agency? Will there be experiential designers now?
- Making an event that resonates with your audience need could be the best party of all time, and who doesn’t want a VIP ticket to a super cool event?