Everybody loves the smell of Beacon.

Retail. So hot right now. And with the advent of beacons, it’s getting even hotter.

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Beacons are poised to be quintessential for a plethora of functions – for transit systems, educational institutions and enterprises. Most importantly, for us, retailers can really take advantage of the technology. It allows retailers and event planners to send flash sales, messages and deals straight to a customer’s phone while they are within the radius of the beacon. The only catch – mobile users must first turn their bluetooth on and also accept notifications.

So will widespread adoption happen soon? Currently the players are Apple (with no hardware) with PayPal and Qualcomm edging in slowly.

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