As you may have noticed, Snapchat has recently redesigned their app, moving stories and personal Snaps to the same section, while creating a separate category for influencer’s and celebrities (or those with large followings).
The redesign has many users confused, frustrated and even forfeiting their Snapchats altogether. CEO Evan Spiegel says that the redesign is here to stay, regardless of the numerous complaints and gripes. Since the update, over 83% of users have reviewed the redesign negatively. They’ve left 1 or 2 star reviews on Apple’s App Store review feature. Yikes.
However, Spiegel wants users to rethink the way that they’re using the platform. He firmly believes that with time, and a new adoption process, users will come to love the new layout. He says, “Even the frustrations we’re seeing really validate those changes. It’ll take time for people to adjust, but for me using it for a couple months I feel way more attached to the service.”
Source: Tech Crunch
Why It’s Hot: Many people have written off Snapchat, hypothesizing that the platform will be dead within the near future. However, Snap and Spiegel refuse to let that become reality. With this redesign, they’re hoping that it changes not only the way that users interact with each other but how they interact with their cameras as well. This new update could either make or break the platform, only time will tell.