The comedian Dave Chappelle hated when fans would pull out their phones during his show, record his act and post it online. But then he discovered Yondr, the technology that requires fans to place their cellphones into a form-fitting lockable pouch when entering a show. Fans keep the pouch with them during the show but it’s impossible to take photos, videos or text while the pouch is locked.
Chappelle now insists on deploying Yondr at all of the shows on his tour. Other entertainers including Alicia Keys, Guns N’ Roses and Donald Glover have implemented the system as well. The founder of Yondr described the solution as intuitive. “Our attachment to our phones isn’t all that intellectual,” he says. “It’s much more a body thing, so it was always clear to me that whatever solution there is to this problem had to be itself physical and tangible.”
Lesser known bands might be more hesitant to try Yondr as they rely on fan photos and videos to promote their shows. Many music fans, especially younger ones, say they would be disappointed to not be able to capture these experiences and relive them. On the other hand, older brands appreciate the old-school feeling of the fans being actually experiencing the show and not watching it through an iPhone.
Yondr has been used at weddings, schools, restaurants and movie screenings in addition concerts and comedy shows. The phone still gets service so you can feel the phone vibrate when a message arrives. Anyone who needs access during the show can simply leave the room, have the device unlocked and use the phone in the lobby or outside, not dissimilar to smoking.
Why it’s hot: This system addresses a modern dilemma that is not as often seen as an issue but just our current reality. It also calls out the question smartphone etiquette: when and where are our devices appropriate in the modern world?