Don’t know what to binge? Try Google

On Sept 5, Google announced a new feature in search: personalized TV and movie recommendations.

This feature will appear for general queries (e.g. “good shows to watch”) as opposed to specific ones (e.g. “Avengers”) and the results will be customizable depending on current subscriptions (i.e. Google will list top choices for the streaming services users have access to). To build their profile, users will be asked to Tinder swipe left and right on a series of movies and shows (see image below).

Why it’s hot: 

By utilizing its superior search and AI capabilities, Google threatens to become a powerful gatekeeper to streaming services. It is also poised to finally solve that perennial mystery: what should I watch?