Don’t go unnoticed, meet Follower.

Follower is a service that grants you a real life Follower for a day. A no-hassle unseen companion. Someone that watches, someone that sees you, someone who cares.

In order to be followed, you answer two questions:

Why do you want to be followed?
Why should someone follow you?

If you are selected, you are given an app to download, and you wait. You don’t know when it will happen. The following lasts one day. At the end, you are left with one photo of you, taken by your Follower. The Follower stays just out of sight, but within your consciousness.

What is the relationship between attention and surveillance? There are sites you can go to to buy online followers, $10 can get you 1000 followers. We have this intense desire to be seen, to feel connected. But is that desire really fulfilled by watching your follower count tick upward? Could a real life follower provide something more meaningful or satisfying?

 

 

 

Why it’s hot: 
There is little doubt we live in a surveillance state. And yet we continue to engage with faceless followers to assuage an intense desire to be seen. How do we reconcile these competing concepts? Follower flips the interface of app and user to renegotiate these relationships and find optimism in what cultural pundits have deemed a doomsday scenario.