Disney recently announced it’s new streaming offering – and it’s pretty competitive.
It combines Hulu, Disney+ and ESPN+ for $12.99 a month.
The success of the package is interesting when you consider two interesting statistics.
1. 47% of Consumers Think There Are Too Many Streaming Services to Manage
2. The average American subscriber watches 3.4 services ($8.53 each)
Even with 3.4 subscriptions, the monthly total still comes in substantially lower than most cable packages – so the question is, will people put up with feeling overwhelmed and subscribe to one more? If not what does Disney need to do?
Why it’s hot:
This is a big moment in the battle for streaming eyeballs and important to keep an eye out for as advertisers.