The Walt Disney Studios has launched its much-anticipated cloud-based service that lets users purchase Disney, Marvel and Pixar movies for streaming on TVs, desktops and mobile devices. The Disney Movies Anywhere service, which is free, is closely integrated with Apple’s iTunes and is initially available only on iOS mobile devices.
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Why It’s Hot
Two years ago the company declined to participate in a digital movie storage and management system called UltraViolet, even though every other major film studio signed on. At the time, Disney was worried that families were not yet ready to embrace cloud storage technology. Also, UltraViolet developed partnerships with major digital movie retailers like Best Buy and Walmart, but lacked a direct tie to iTunes, which controls roughly 60 percent of digital movie purchases.
Today, digital movie libraries are becoming the modern-day equivalent of rec room shelves lined with DVDs. Disney Movies Anywhere aims to make collecting Disney films easier: buy a Disney, Marvel or Pixar movie once and watch it on any web-ready TV, mobile device or computer. Link your Apple iTunes accounts with the Disney Movies Anywhere website and app.