Delta’s turned Minority Report technology into a reality

Delta Airline is adopting new screen technology to add another layer of personalization to customer journeys.

Delta has struck up a partnership with technology company Misapplied Sciences to launch the Parallel Reality beta experience for flyers at Detroit Metropolitan Airport. Parallel Reality displays are an opt-in technology which, according to Misapplied Sciences, allow ‘a hundred or more’ consumers to view personalized content tailored to their unique journey needs via a single screen.

For Delta, adopting this technology means providing new way-finding opportunities: from displaying only relevant flight information to the viewer and translating that information into a language of the consumer’s choice.

For the beta launch in Detroit, almost 100 customers will be able to view content personalized to their needs. The partnership was announced at CES 2020, which makes Delta the first airline to keynote and exhibit at the event.

Why it’s hot: Delta is taking an existing technology and transforming it into a tool to improve customer experience. It’s taking the idea of one-to-one communication and personalization to the next level. Not to mention the company’s commitment to digital transformation unveiling several other consumer innovations alongside Parallel Reality at CES 2020. The announcements included an expanded partnership with ride-hailing company Lyft to help streamline journeys, a new AI-driven machine learning platform that analyses millions of data points, and even a wearable robotic exoskeleton for its employees.

Source: Contagious.io