For the launch of its first womenswear collection, fashion brand Paisley has created a currency that addresses the gender pay gap.
The new FEM notes are worth 21% more than any other currency – a nod to the 21% gender pay gap in Germany. This means that whenever customers use FEM currency, they get 21% more for their money.
The notes have been designed with special security features to avoid misuse and highlight a number of iconic female figures who have helped pave the way for equal gender rights.
Customers can exchange their money for FEM notes by visiting the Paisley flagship store in Hamburg. Paisley is also looking to partner with other companies which want to make FEM currency part of their brand.
Why its hot?
Using a cultural insight they dressed up a run of the mill coupon / discount as a movement
Read more: https://www.femcurrency.com/