This week Trump announced that 1,700 engineers at Google were working on a coronavirus test-finding tool that would be ready in a few days. This announcement caught Google completely off-guard, forcing the company to scramble to “build a website”. The result was rather disappointing.
Meanwhile, on the other side of the world, China has been aggressively leveraging its technology infrastructure to monitor its people, in an effort to “flatten the curve”:
I had to travel earlier this month and this is how my movements were being tracked for the purpose of #COVID19 containment.
— Carol Yin (@CarolYujiaYin) March 16, 2020
Why it’s hot:
Question for the community: What is the right way for brands, especially in technology, to respond to this crisis? What is the right balance between providing information and social engineering?